Why Flexibility is Key to Long Term Success

Flexibility is the ability to respond effectively to external changes. Companies like Netflix and Amazon are successful because they cater to the public’s demand for convenience. People want to have things and do things when they want, and if you are able to offer flexible services, you’re more likely to have a customer base that stay loyal.

Businesses that stay stuck in their own ways and don’t adapt to changes in technology, the economy or the desires of the public are more likely to fail.

Businesses that adapt and change, however, are more likely to succeed. Your business strategy should change over the years and becoming more flexible is something which can help deliver results.

Flexibility within the workplace is important too. Employees need to feel valued and creating a company culture that offers flexible working can go a long way in retaining your top talent. Happy employees who are able to work hours that suit not just your business but them too, will naturally want to help your organisation succeed. Telecommuting, job sharing and part-time hours are just some ways in which you can offer your staff a flexible schedule. Additionally, with the modern day advances in technology, people can accomplish a lot by remote working and don’t necessarily have to be shackled to a desk. It’s also important to have managers that can see when something isn’t working. Rigid management doesn’t work for anybody and those in senior roles should be able to adapt and make changes internally that can create a more productive team.

Technology moves and advances so fast, but it’s important to keep up as best as you can. A website is usually the first glimpse of your business that someone will encounter, so it needs to be modern and updated regularly. Newsletters, blogs, apps, social media, webinars, ebooks etc are useful tools in engaging with your customer base. People are always online whether it’s on a computer or on their smartphone, so it’s important to stay connected and to remind people of what your organisation offers, or you risk rival companies gaining their business instead. Being flexible to changes in technology is just one of many ways to keep up with the demand for convenience and immediate information.

Think of changes as an opportunity to tweak your business strategy for success. If you’re flexible, you’re ready for whatever challenges arise. Smaller organisations can actually be in a better position than much larger organisations to be flexible, since there are less people involved to make decisions. It means you can adapt rapidly and stay ahead of the competition.

We have a long way to go in the corporate world, but Bridgehouse in its own way aims to be flexible in its offering and for the people that work for us. We offer flexible solutions to your business needs. If you’d prefer not to have an ongoing commitment we’re happy to work on a project by project basis instead. We reflect on how we operate and conduct business every day, meaning we make changes where necessary to provide a flexible service for our clients and a flexible environment for our team.